Contrary to popular belief, it is absolutely possible to sell your home during the winter in Ottawa. It just takes a few extra steps to make your listing stand out, and your open houses pop. And really, when you take into consideration the fact that there’s less competition during the so-called “off season” for real estate, going the extra mile can make your home irresistible to potential buyers.
Here are 5 proven tips to successfully list and sell your house this winter with surprisingly simple and easy-to-do tactics that will see you on your way to SOLD!
One thing that spring/summer sellers never highlight is how warm and cozy their home feels during winter. To create opportunities for all the senses to experience the best of winter indoors, buyers, try these simple things to showcase your home during winter:
Inside and out, remember that you’ve got meer seconds to make the all important first impression for potential buyers. Make sure that they feel safe, welcome, and know exactly where to put their boots and coats so that they can feel right at home during your winter open house.
The longer you can keep potential buyers in your home, the more connected to the space they will feel. Make your property warm and inviting. Literally!
Buyers will want to know what your property looks and feels like all year round. In addition to your listing photos (which ideally are shot during a sunny summer day), here are ways to point out all the summer charm that your house offers to potential winter buyers.
Because the weather keeps Canadians indoors and the fact that there are fewer homes on the market during the winter, there will be a higher proportion of serious buyers over fair-weather looky-loos attending your winter open house. Motivated buyers will feel the sense of urgency that scarcity causes, and they won’t want to let their dream home get away by waiting until the spring/summer hoards are back in action.
There is no “off season” for us. If you have questions or concerns about listing your house for sale this winter, rest assured that the Bob Blake team works year round for our buyers and sellers. Please do reach out to start the conversation!